So a few weeks ago I’m going through my Twitter feed when I see our logo. “Strange,” I thought to myself, “I don’t remember tweeting yesterday.” And then I notice that it’s a tweet from Telluride Brewing Company, and that it’s not our logo…just very similar! Crap!
Our designer, Kevin, had never seen their logo, but apparently he has similar tastes. But we knew we’d have to try again, and with Kevin’s help (and a trademark attorney), we think we’ve hit upon a winner.
It’s a little more simple and straightforward, and has the distinct advantage of being two-color, which will mean lots of flexibility…we can (and will )put it on just about anything! But at the same time it retains the coin-like feel, and all of the design elements we loved.
We’re very excited about it, and we hope you’ll start seeing it around soon!